To blog or not to blog?

July 17, 2012 | Author: | Posted in Internet Marketing

Over the last years Running a blog turned out to be a necessity for social media accomplishment.
In fact, there is an interesting stat that indicates how necessary content is for generating leads for businesses and companies, the end results from a research executed by HubSpot and MarketingProfs, proves that companies can acquire up to 70% more leads by regularly updating their blog.
As necessary as blogging has become, most business do not know precisely how to get started with writing one for them and what topic to choose, we have point out few tips to get you started:
1. Choose the right title
Ensure the tittles of your articles are appealing, get the reader’s attention, are appropriate, solve a problem and also are SEO friendly. Spend some time when choosing a title for your blog website get hold of more clicks retweets and shares and certainly stand out on a page full of similar search engine outcomes.
2. Use Keywords smartly
When you write a content for your blog, consider scrupulously the words you are going to use. Include appropriate keywords for your services. These keywords will generate Search Engine results and help you achieve a significantly greater position on the search engines. Take it easy with the number of keywords you add in your content and integrate them in a pertinent context, if you are not meticulous you will loose interest from your audience and Google could see you as a spammer.
Additionally, look into keyword phrases also known as tail keyword phrases, they are a group of words that make a phrase that contains your keywords. As an example we are a web design agency we will use “web development company london” in some part of the blog. Do your homework and discover the appropriate keywords and key phrases for your business.
3. Content is King: Uniqueness
Definitely something crucial to consider when writing your business blog is to maintain it informative. The more high quality content you write, the more consumers will read your posts and return for more. Also, the more useful content you create the more prospects you generate.
There are plenty of of approaches to get started with a business blog website. If is used in the correct way a blog can be a great tool to promote to potential customers your business. Upgrade your blog regularly so the content stay relevant for all followers. If you don’t have the amount of time to update your page or don’t understand how to do it possibly you should get in contact with a professional web design company that can assist you in process.

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